Online reputation management is the practice of governing what shows up when someone Googles your name. It is the responsibility to ensure you make a good impact when someone Googles you. We'll show you how to promote positive content to the top of your search results and push back unwanted content (negative, irrelevant or competition) farther down to ensure that when someone Googles you, their results are heavy with positive, relevant content about you. Reputation management is the determining and subjection of an individual's or business's reputation. Originally a public relations term, the advancement of internet and social media, along with reputation management companies, have made it primarily an issue of search results. Parts of reputation management are time and again associated with ethical grey areas, such as astroturfing review sites, concealing negative complaints or using SEO techniques to game the system and influence results. There are also virtuous forms of reputation management, which are used time and again, such as responding to customer complaints, asking sites to take down inaccurate information and using online feedback to influence product development.